Bask Bank
Texas Capital Bank is a commercial lender based out of Dallas, Texas. In an effort to hold more cash deposits and enable more lending to businesses, they launched Bask Bank at the end of 2019, a consumer savings institution that rewards American Airlines miles to savers rather than interest.
The brand was built from the ground up with the aid of agency, PR, and media partners. I served as an internal creative partner, creating print and digital experiences from paper statements, wireframes, presentation templates, videos, animations, animated media, direct mail, and more.
In launching a new app, I kept it simple. Include a quick sentence on the value proposition and clearly show the app. I put screens together for iOS and Android Play Store, including tablet and mobile.
This is a white paper Bask was using to quickly introduce the bank and value proposition.
The PowerPoint presentation below was designed to be a foundation for Bask Bank teammates of all backgrounds to have a solid, branded foundation from which to design their slides.
This deck is a presentation I put together in response to a request for a proposed refer-a-friend page. I designed the wires and wrote the copy in this case.
This is a presentation deck I put together to share business card designs.
This is a 9”x6” postcard.
This is a 7”x5” tri-fold direct mail piece.